When I worked for a multi-million dollar fashion corporation, I thought I was stylish, cute and put-together. But to my surprise, I wasn’t considered a “fashion girl”. Those comments constantly hurt my feelings because I LOVED style + fashion. I constantly scoured the monthly fashion magazines and I was obsessed with celebrity style. But I didn’t know top models and couture fashion houses. I didn’t know what off-duty fashion was and I didn’t dress like I just walked off of a runway. Let’s not forget I wasn’t (and still am not) a size 0/2. It took me sometime, but eventually I realized that there is a difference between fashion and style. Fashion is the trend and style is how you wear it. I’ve always understood how style relates to my body type and I know what looks good on me and what doesn’t. I’m not swayed by the current trends because all trends are not created equal. Every trend isn’t for every “body" but there is always a way to incorporate current trend into your signature style.
As my style and fashion expertise evolves, it makes perfect sense for me to create an online shopping experience offering a curated collection of NEW clothes. A boutique that gives you the opportunity to shop pieces that I've hand-picked; everything from statement pieces to essentials, professional wear to party clothes with versatility in mind. An efficient wardrobe is one that will allow you to mix and match your pieces to get the most out of your closet. Style is a must and versatility is key. I’m allowing the every day girl the opportunity to dress chic and always be on trend while she is mindful of her spending. To curate a stylish wardrobe with a few essential items of clothing that don't go out of style. Let’s be honest, I’m not teaching you anything new. I’m not reinventing the wheel. There is nothing here that deep down inside, you don’t already know. I am, however, holding you accountable to live with a signature. A signature that is your own, it can’t be forged, replicated or duplicated but it can be inspired by and inspiration to. Remember, imitation is the sincerest form of flattery and your signature will have bits and pieces of this girl and that girl. But ultimately, your signature has your name written all over it! I’m merely here to help you cross your T’s and dot your eyes with the glow of your signature style.